As a Fractional CMO and Content Creator, I help eco brands develop a powerful and unique identity through the art of story telling, interactive education, community building, and UGC. Through continuous market research on varying social media platforms, I create brand specific social media strategies AND execute to help scale product based businesses.
As the algorithms of social media platforms are constantly changing, I too am constantly adapting my strategies for optimal growth, engagement, and conversion. By creating customized content plans and execution strategies for your brand, I will help you connect with your audience in a more authentic and meaningful way. I believe in creating growth with sustainability and longevity in mind in order to build a solid foundation for your business.
By implementing my custom strategies, I’ve helped brands reach large audiences of their target demographics and convert loyal community members into customers.
Tik Tok & IG: @KellyLanphier
LinkedIn: Kelly Lanphier
Sacred Sip Tea Release
To formally introduce this brand’s new product, I directed and executed the marketing campaign. This involved copywriting specific to the new category of products and conceptualizing/filming/ editing the content, all while infusing the brand philosophy and overall mission into this video.
Sacred Soil Bath Demonstration
This is a demonstration video that was requested by the community to show how I create what I call “soil baths”. Utilizing the botanical fertilizer, water, and a blender, I walk you through step by step of how to recreate your own soil bath. Through research and experimentation, I created an entirely new and engaging way to fertilize plants using this brand’s liquid fertilizer. I started blending the solution in my blender and named it the Sacred Soil Bath. This now one of the main vehicles for UGC content as well as the main selling point of this product.
Latte for Plants and People
After helping formulate the ingredients of the new tea featured in this video, I directed the marketing strategy in order to begin building a bridge between plant care and self care. My idea of using the same herbs already in the botanical fertilizer and making them available for human consumption in the form of tea was how I began to merge these concepts. By educating the community on the benefits these herbs have for both plants and humans, I was able to effectively help this brand branch out of solely the plant care niche into more general home and garden.
Botanical Education & Demonstration:
By telling a story about this product through the vehicle of beauty and ASMR, this reel demonstrates how to use the botanical tonic while educating about the benefits. This video peaked the interest of a high level influencer and was how we were able to get the product in her hands.
Nigella Education for Product Launch:
This reel was created to launch the newest addition to this brand’s online store: nigella seeds. The day I posted this video we immediately sold out of nigella seeds and this video also went viral on Tik Tok.
I created this video to continue the concept of merging plant care with self care. By incorporating the brand language I created, Sacred Plant Ritual, the lines between plant care and self care are blurred. This cross promotion between products made my marketing strategy seamless and effective for capturing both our existing and cold audiences.
When I joined this start up at the beginning of October, I was able to double this business’ Shopify conversion rate from 1.5% to over 3% in just over a month’s time. I was able to achieve this by assessing the goals of this business, creating a comprehensive marketing strategy, executing, and using the data from IG analytics to continuously revise my strategies.